The envision stage is the first phase of the 5E framework, where the client’s vision is expanded to include not only their industry context, but larger ecosystems and other relevant stakeholders. The goal is to identify priorities, challenges/blockers, and stakeholders while developing a current state understanding, a definition of the target state, and a crisp vision of transformation.
To achieve these outcomes, the team engages in a standard discovery process that involves conversations, observation, design thinking sessions, and exploring the art of the possible. The process aims to develop an industry point of view, a readout of the envisioning session, and a joint vision statement with the client. In some cases, an expert team of highly skilled user experience architects may be engaged to develop a vision demonstrator that captures the stakeholders’ attention. High-level journey maps are also provided to give a holistic view of the envisioned transformation.
During the discovery process, the team works closely with the client to understand their goals and aspirations for the transformation effort. They explore the current state of the industry, identify key trends and disruptors, and evaluate the impact of emerging technologies. They also identify the stakeholders who will be impacted by the transformation effort, as well as any challenges and blockers that may impede progress.
Through this process, the team gains a deep understanding of the client’s industry context, their strategic goals, and the potential opportunities for transformation. This understanding forms the basis for the development of a crisp vision of transformation, which includes a definition of the target state and a roadmap for achieving it.
The outcome of the envision stage is a set of deliverables that include an industry point of view, a readout of the envisioning session, a joint vision statement, and high-level journey maps. These deliverables provide the client with a clear understanding of the envisioned transformation and the steps required to achieve it. They also serve as a foundation for the next stage of the 5E framework, which is evaluate, where the team assesses the business viability, technical feasibility, and market/user desirability of the transformation initiatives.